At Clapnation, we design your staff human presence so it becomes one of the most powerful parts of your brand experience. Through our unique Human Experience Architecture, we blend creativity, strategy, and storytelling to make every interaction feel intentional and unforgettable. We craft the look, personality, and energy of your team (Presence Design), plan exactly how many, where and how they’ll engage guests for maximum impact (Staffing Architecture & Planning), create mini brand stories for them to bring to life (Story-Driven Presence), and weave in sensory details like scent, sound, and texture. We can even direct it all live on the day to keep the magic flowing. From luxury launches and retail flagships to theme parks and cultural showcases, we make your people the heartbeat of the experience.