The Human Experience Agency
The world’s first and only creative agency specialising in Human Experience Architecture.
Who We Are
THE HUMAN LAYER OF THE WORLDS GREATEST EXPERIENCES.
At Clapnation, we don’t just place people. We design the entire staffing experience.
We are the first and only creative agency in the world dedicated to Human Experience Architecture, our proprietary approach that transforms traditional staffing into presence-led design systems.
Think of us as the architects of the human layer in your brand experience.
We combine:
Creative excellence → Designing emotional tone, brand storytelling, role archetypes, sensory layering, castwear aesthetics, and the narrative scripts that staff bring to life through Story-Driven Presence.
Operational precision → Delivering structured staffing blueprints, guest-flow strategies, energy mapping at scale, and ensuring flawless execution through Presence Direction.
Whether your space is a flagship retail store, a theme park, an expo pavilion, or a luxury brand launch, Clapnation ensures the people in the space feel as intentional as the lighting, music, or architecture.
Designing the Human Layer
At Clapnation, we don’t send staff. We design presence, the way people look, move, speak, and connect to bring a brand’s world to life.
We take what a brand stands for and turn it into a living, breathing experience through its people. That means the way they greet, the way they dress, the way they tell stories, even the way they create rhythm in a crowd, every action is designed, not left to chance.
All focused on People-Powered Experience Design.
Presence Design
The creative craft of designing how people feel and interact within your brand universe.
We start by building a Presence Identity, the emotional DNA of a brand expressed through humans. This identity shapes everything, the gestures we teach, the Castwear we design, the tone of voice we set, and the way roles are cast. Roles aren’t just functions, they’re archetypes. Whisper Hosts who bring calm, Spark Senders who lift energy, Narrators who carry the story, Guardians who protect dignity.
Your crew becomes an extension of your brand aesthetic, not an afterthought.
This is ideal for: Luxury activations, immersive hospitality, launches, cultural showcases, art events, weddings.
Story-Driven Presence
Because a brand’s story should live through its people, not just its visuals
From Presence Identity, we craft Story-Driven Presence, turning the event into a living narrative. Staff don’t just manage logistics, they become storytellers who guide guests through emotional beats. A welcome becomes a ritual, a reveal becomes theatre, a goodbye becomes a signature moment. Guests feel like characters inside the story, not just attendees.
This is ideal for: Premium brand activations, cultural pavilions, luxury hospitality environments, heritage-driven showcases.
Staffing Architecture & Planning
The operational blueprint for human-powered environments.
Great design needs structure. That’s where Staffing Architecture comes in. Every experience needs a human framework. We plan and consult on headcount, how, and why staff exist in your space, balancing functional necessity with creative intent.
Using flow models, energy zoning, and role mapping, we design exactly where people are placed, how they rotate, and how they interact at every point. It’s not guesswork, it’s formula-driven planning that ensures queues feel calm, VIPs feel prestige, and crowds flow without stress.
It’s human design thinking for operational excellence.
This is ideal for: Large-scale events and expos, stadium activations, multi-zone retail rollouts, cultural institutions, themed environments, hospitality establishments.
When You Combine all three, Presence Design, Story-Driven Presence and Staffing Architecture:
Human Experience Architecture
The ultimate expression of Clapnation’s vision: strategy + artistry fused together.
We deliver a full-service design system for your human staffing layer, including:
✔ Creative presence design and emotional storytelling
✔ Operational planning, staffing flow, and real-time adaptability
✔ Narrative scripting and sensory immersion
✔ Uniform and grooming aesthetics
This is Clapnation’s flagship model, where we take ownership of the entire human experience for your brand.
Where We Lead
Brands. Events. Spaces. We design the people inside them.
If staff are part of your experience, we make them the most memorable element of it.
Why This Matters
Lighting, sound, visuals, these are always planned.
But humans? Historically left as an afterthought.
Clapnation changes that.
In a world saturated with automation and digital interfaces,
human presence is the ultimate luxury.
It is what guests feel. It is what they remember.
Why Clapnation
You bring the brand, the space, the concept.
We bring the human presence that makes it come alive.
We are:
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A creative agency disguised as a staffing force
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A team of human architects, choreographers, and emotional designers
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Your end-to-end partner in people-powered experience delivery.