The Human Experience Agency
The world’s first and only agency specialising in Human Experience Architecture.
Who We Are
THE HUMAN LAYER OF THE WORLDS GREATEST EXPERIENCES.
At Clapnation, we don’t just place crew. We design the entire staffing experience.
We are the first agency focused on designing how crew show up in brand and event experiences.
Instead of treating staff as just manpower, we design the crew layer, how people look, act, speak, and interact so they feel as intentional as everything else in the space.
We combine two things.
Creative design: shaping the mood, story, roles, clothing, and guest interactions staff deliver.
Smart operations: planning headcount, placement, flow, and on-site direction so everything runs smoothly.
Whether it’s a retail space, theme park, expo pavilion, or luxury launch, Clapnation makes sure the crew in the space feel just as considered as the lighting, music, or layout.
Designing the Crew Layer
At Clapnation, we don’t send staff. We design crew, the way they look, move, speak, and connect to bring a brand’s world to life.
We take what a brand stands for and turn it into a living, breathing experience through our crew. That means the way they greet, the way they dress, the way they tell stories, even the way they create rhythm in a crowd, every action is designed, not left to chance.
All focused on People-Powered Experience Design.
Crew Design
We design how event and brand crew bring your brand to life.
We take what your brand or event stands for and translate it into clear actions for the crew, how they speak to guests, how they behave, how they move, the gestures they have, and how they represent you in every interaction.
Most events have staff. Very few have staff that are designed to reflect the brand or shape the guest experience. We define what each role does, why it exists, and how it contributes to the overall feeling of the event, and we can even create new roles dedicated to your brand or event.
Your crew isn’t just there to support the event, they are part of the experience.
Story-Driven Design
A brand’s story shouldn’t sit on walls or screens. It should be carried by the people guests interact with.
We design how staff deliver that story through simple, intentional interactions, how guests are welcomed, how key moments are introduced, and how the experience ends.
Staff don’t just manage the event, they guide guests through it.
Every interaction has a purpose. Guests don’t just attend, they experience the brand or event story.
This is ideal for premium brand activations, cultural pavilions, luxury hospitality, and culture-led experiences.
Staffing Architecture & Planning
Great experiences need more than good people, they need the right structure.
We design how many staff you need, where they are placed, and why each role exists. This isn’t about guesswork or overstaffing. It’s about using people in the smartest way to support both operations and guest experience.
We plan staff flow, rotations, and positioning so spaces feel organised, queues stay calm, VIP areas feel premium, and guests move through the environment without friction. Every placement is intentional. This is human-focused planning that makes complex environments run smoothly.
Ideal for large-scale events and expos, stadiums, multi-zone spaces, retail environments, cultural venues, and hospitality settings.
When You Combine all three, Crew Design, Story-Driven Design and Staffing Architecture.
Human Experience Architecture
We design and deliver crew as part of your brand or event experience.
We take what your brand or event stands for and build it into the crew, how they look, what they wear, how they speak, behave, and interact with guests. Every role is designed to represent the brand, not just perform a task.
We also design how the crew operates across the space, planning headcount, placement, and movement so guest flow is smooth, queues stay calm, VIP areas feel premium, and the event runs efficiently.
The result is one cohesive service where crew don’t just support the event, they shape how it’s experienced and remembered.
Where We Lead
Brands. Events. Spaces. We design the people inside them.
If staff are part of your experience, we make them the most memorable element of it.
Why This Matters
Lighting, sound, visuals, these are always planned.
But staff? Historically left as an afterthought.
Clapnation changes that.
In a world saturated with automation and digital interfaces,
staff presence is the ultimate luxury.
It is what guests feel. It is what they remember.
Why Clapnation
You bring the brand, the space, the concept.
We bring the staff design that makes it come alive.
We are:
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A creative agency disguised as a staffing force
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A team of crew architects, choreographers, and emotional designers
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Your end-to-end partner in people-powered experience delivery.